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billboards in a busy street

From Warcraft to Walmart: Why Marketing Has Discovered Storytelling

Storytelling is no longer just a tool for authors, storytellers, or screenwriters. For several years now, it has also been preached in advertising, marketing, PR, and social media: Use the power of storytelling to engage your target audience with your brand or persuade them to take action, such as making a purchase. From Slogans to

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Fragments of Love

Day 1:  Nelaia leaned against Rayne, her exhaustion evident. His expression didn’t change—stoic as always—but his movements showed a subtle care.  When her aura began to fracture, he precisely extended his hand, catching a shard before it fell to the ground. He didn’t speak, didn’t explain.  Yet his intent was clear. He collected the fragment

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